About Baue

Baue is a contemporary womenswear brand inspired by the decorative gathering technique of the Bowerbird.

All fabrics are organically and ethically made and/or repurposed from unwanted clothing or remnant fabric stocks.

Like the Bowerbird we gather unwanted materials, organise them according to colour. We create our garments from this eclectic mixture of tonal fabrics


About Anna

Baue is created by Anna Popovich. She lives in East London, working and designing from her studio in Bethnal Green. She grew up in Leicester and has English and Serbian roots.

First taught to sew by her Grandmother, she came to start her career in fashion in 2009 via a less than conventional route. Anna followed a Degree in Comparative Literature at King’s College London with two years spent working in costume design, completed a valuable internship at Roksanda then topped-up her skills at London College of Fashion, Central St Martins and Centre for Fashion Enterprise. Anna then went on to become a designer of bespoke and made-to-order womenswear. Alongside this Anna has worked as a fittings model in studios and showrooms across London for some of the city’s most exciting designers giving her a unique, bird's eye view of the fashion industry.

About Ethics

What do we mean by ethical, sustainable, organic, repurposed?

These words get thrown around a lot and definitions are varied and their application sometimes token. 

At Baue our biggest enemy is waste. Waste of materials, waste of natural resources and waste of life itself.

We're probably preaching to the choir but here are a few facts and figures we wish weren't true:

  • Total greenhouse gas emissions from textiles production, at 1.2 billion tonnes annually, are more than those of all international flights and maritime shipping combined. A New Textiles Economy, Ellen Macarthur Foundation.

  • 11 million tonnes of textile waste is discarded by American households every year. For the most part, these textiles aren't biodegradable, which means they sit in landfills for at least 200 years The True Cost

  • In China, the factory of the world, it is estimated that 70 percent of the rivers and lakes are contaminated by the 2.5 billion gallons of wastewater produced by the textile industry. "there is a joke in China that you can tell the 'it' color of the season by looking at the color of the rivers." Orsolo de Castro in the film Clear Blue.

  • On the 24th April 2013, 1134 garment workers died in the Collapse of Rana Plaza despite the owners being warned by local police and an industry association that the building was unsafe. The factory was producing clothing for US and UK retailers. The Economist

  • More than 270,000 Indian cotton farmers have killed themselves since 1995. Campaigners say a contributing factor may be the high price of genetically modified seeds flooding the market, which is piling pressure on poorly paid growers, forcing many into a cycle of unmanageable debt. The Guardian, Monday 5th May 2014

We'll be exploring ways we can put a stop to this kind of waste via our Newsletter and Instagram so do please follow and and get involved.

We'd love to hear from you if you think there's anything we can do to improve the way we do things or if you have questions or knowledge you'd like to share.